Bertolli Makes the Most of Barilla Chairmans Anti-Gay Comments | Adweek September 27, 2013Posted by sandyclaus in Advertiser flight.
add a comment
Barilla is struggling enough this week without its competitors piling on. But Bertolli doesnt care. Seizing on comments made by Barillas chairman about how the company would never put gay couples in its advertising, Bertolli Germany quickly posted pro-gay imagery in its social feeds, happily taking advantage of its rivals misstep. “Love and pasta for all!” reads the caption on the Facebook photo above. “We just wanted to spread the news that Bertolli welcomes everyone, especially those with an empty stomach,” a rep for Orca im Hafen, Bertollis social-media agency in Germany, tells AdFreak. So far, Bertolli has not taken similar steps in the U.S., but the brand has been gay-friendly here for years, too. Check out the spot below from a couple of years back.