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What Do You Get For $4,500 of Native Advertising? | Social Media Today November 26, 2014

Posted by sandyclaus in Technology Reporting.
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We scraped up a little budget and experimented with several native content distribution channels. The experiment focused on Facebook, Twitter, LinkedIn and Outbrain.

The primary goal was to drive new subscribers for the site, but the secondary goal was to drive top of the funnel leads for the premiere sponsor, DigitalRelevance, to nurture. To accomplish this we chose to drive qualified traffic to several individual articles on Relevance.

With $4,500 we felt confident that we could drive subscribers, leads and boost the overall awareness of the site. Ultimately, we’d hope to prove the effectiveness, or lack thereof, of each individual channel and double-down on what worked.

via What Do You Get For $4,500 of Native Advertising? | Social Media Today.

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